BEATROUTE BC E-EDITION

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CRAIG CARDIFF

Monday 04th, November 2013 / 16:40

CRAIG-CARDIFFONE PART WHISPER, ONE PART ROAR

After putting out 15 albums in the past 16 years, Craig Cardiff’s name is often connected to the word “prolific.” Over the years, the Ontario-based folk singer-songwriter has released a variety of live recordings and studio albums, but he’s never released a double album.

Until now.

On Nov. 19, Cardiff will release Love Is Louder (Than All This Noise), a double album featuring full band and stripped-down recordings – one-part whisper, one-part roar.

Cardiff, who will celebrate the release during shows in Alberta from Nov. 14-17, found himself taking on new roles for this album, such as arranging cello parts. It’s the first time he has taken a partial hand in an album’s production.

“It was exhilarating and challenging,” he says. “I’m proud of the result.”

When it came time to work on an album that would follow up Cardiff’s Juno-nominated 2011 release, Floods and Fires, he turned to producer Ben Leggett of North Bay, Ont., once again. As they worked, Cardiff says he and Leggett would both have interesting ideas about how to arrange the songs and they got tired of always asking if a song would be a band song or a gentler, stripped-down song. In the end, they found that some songs were both and fans will get to hear two very different versions of certain songs.

“’Memo’ on the band version holds its own to the loudest band room,” says Cardiff. “In the [stripped-down] version, there’s a single mic five feet away and a single guitar. One’s a lullaby, and one’s a kick in the ass. That was exciting to see. Cover songs are amazing because they are such a different interpretation of what the artist did, and in a way, this was a chance to cover a song of my own.”

Hear new music from Craig Cardiff Nov. 13 at The Slice in Lethbridge, Nov. 14 at the Ironwood Stage & Grill in Calgary, Nov. 15 at Legacy Guitar and Coffee House in Cochrane, Nov. 16 at Inspire Cafe in Medicine Hat and Nov. 17 at the Masonic Hall in High River.

By Claire Cooper

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BEATROUTE AB E-EDITION

Alberta

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