Vancouver favourites Yukon Blonde excited to represent BC’s music scene at Pemberton Music Festival 2014

By Dylan McCullough

Yukon-BlondeVANCOUVER — The second incarnation of Pemberton Music Festival is fast approaching and this year’s line-up features many current and former Polaris Music nominees along with some of the biggest names in the music industry.

British Columbia’s music scene is well represented including Vancouver’s Yukon Blonde. With the release of the group’s fourth EP, the irresistibly catchy Tiger Talk, songs like “Girl” have been rocking festival crowds over the last two summers. Yukon Blonde plays Friday alongside the entire spectrum of popular music from Kendrick Lamar to Soundgarden.

Fresh off playing Red Bull’s Hometown Tour concert series, front man Jeff Innes says the band “is excited to represent the music scene that thrives in Pemberton’s backyard.” This isn’t the first time the festival has called upon local acts to play British Columbia’s biggest festival. The 2008 version of Pemberton brought in hometown favourites Black Mountain to round out the star-studded line-up with some Vancouver flavour.

Pemberton is part of a run of festivals throughout North America for Yukon Blonde this summer. In between tour dates the band is also preparing to record their next album. The trio has been writing during the last two years of touring while promoting the release of Tiger Talk. Innes suggests the material is a “progression into something new and different for the band, and extremely proud of it” and fans can still expect a high-energy set full of chanted courses and swinging dance moves.

Innes, along with fellow bandmates Brandon Scott and Graham Jones, are not only a staple on Canada’s festival circuit, as fans they are also experienced festival goers. The band also wants to catch a couple of their favourite acts during the weekend. “I really want to see the Flaming Lips’ notorious live show and we love Golden & Youth,” said Innes with an excited jump in his voice. And we can’t blame him.

Don’t miss Yukon Blonde onstage Friday, July 18th at the Pemberton Music Festival.

BeatRoute July 2014 cover, BC edition. Illustration: Cody Fennell

BeatRoute July 2014 cover, BC edition.
Illustration: Cody Fennell

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