Joy in the joy of giving: Support the creative class at Market Collective

Monday 01st, December 2014 / 14:43
By Jennie Orton
Illustration: Courtesy of Market Collective

Illustration: Courtesy of Market Collective

CALGARY — The ultimate goal of the holiday season seems to be the bringing together of communities to achieve positive growth. Many of us have seen this philosophy in action (Scrooge knows, Scrooge knows). It is this idea on a whole that drove Angel Guerra and Angela Dione to grow Market Collective into the event that it has become: hundreds of artists, artisans and designers gathering to celebrate local craftsmanship and the spirit of Calgary.

BeatRoute: What was the curating process like for your events in December?

Angel Guerra: Curating the events this December was the by far the hardest curation task we have ever had. We received approximately 400 applications and only had room for 180 artists. With that being said, it was difficult to turn people away, but it was also really amazing to see how much talent is brimming out of our city.

BR: What are some booths this December that you are especially excited about?

AG: We have introduced a new series where we choose one debut artist for each Market Collective. The chosen artist receives a free MC sponsored table, as well as an interview on our website. We have one each week for December, and we are really excited about all three of them: Teepeetots & Co., Ashley Nadalin Designs and AS Schmidt.

BR: What is unique about MC in the gift-giving arena?

AG: The unique thing about MC is that when you shop from the artists, it allows you to support the creative class of your city, it allows you to shop local, and it allows you to give special, one-of-a-kind gifts to your friends and family. Another thing that Market Collective provides is the ability to get to know the person that created the gift. In a world where we have become disconnected from production, MC allows for community to be built even through the simple process of purchasing local.

BR: What are some things you guys are doing this Christmas for the season?

AG: This Christmas we are introducing the MC Gift Wrapping Station. MC friend and YYC designer Jill Hoff created us three wrapping paper prints, and they are awesome! We are also really excited about the music line-up that Brendan Kane put together for the events. Featuring 39 local acts, the stage will have a wide variety of music from electronic to folk, and everything in between. We have a fresh line up of DIY workshops to teach you how to silversmith, work with leather, make lip balm, body butter and body lotion, and lastly, how to put together a holiday planter.

BR: What is one thing you would like people to know about MC?

AG: For those people who choose not to give gifts over the Holidays, MC is still a great place to go just to listen to the music, get your photo taken, share a meal, or just to meet a new friend. For those who are looking to buy gifts, MC makes shopping fun. For everyone who’s tired of the malls, fluorescent lights, and hum-drum radio tunes pumping through the speakers, then MC is the place to be this December: not only is there a wonderful lineup of artists, but at each event there is also a beautiful community feel that takes the strain out of stressful shopping environment.

BR: What are you looking forward to most in 2015?

AG: 2015 is going to rule! MC is coming out of our strongest year yet, and it has been an absolute pleasure to watch it grow this year as we have brought on new staff, new direction and a ton of new artists and musicians. Personally, I’m excited to go on new adventures and to explore the mountains, the city and everything in between.

You can shop local this holiday season during this month’s Market Collective events at the Chinese Cultural Centre Dec. 5-7, 12-14 & 19-21.

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