BEATROUTE BC E-EDITION

British Columbia

Recent
Tom Petty & The Heartbreakers w/ The Lumineers Live at Rogers Arena

Tom Petty & The Heartbreakers w/ The Lumineers Live at Rogers Arena

B6 Jennie Orton Rogers Arena August 17, 2017 Apologies to the always lovely Lumineers, who began their opening set with…

, , ,
Ad

Beatroute BC on Instagram

  • timhortonsicedcapp and stayaliveswami are out here covering the 20th anniversaryhellip
  • Cousin Arby Vancouvers only country act that matters live righthellip
  • Theyre baaaack! Tim  Eric tonight at the Orpheum Theatrehellip
  • Tonight! BeatRoute is hosting one of Edmontons finest exports Altamedahellip
  • Thanks to everyone who came out to our contributor meetinghellip
  • What better way to end your West Coast summer thanhellip
  • The true creativity at shambhalamf is the totems What willhellip
  • The Vancouver Queer Film Festival begins today and artistic directorshellip
  • Mount Eerie brings his hauntingly devastating and equally beautiful songshellip
Ad
Ad
Ad

BIG Winter Classic provides craft beer and music right when we most sorely need it

By Liam Prost
Come a beer fan, leave a music fan — or vice-versa — at the BIG Winter Classic! Also check out SOLIDS during the festival. Photo: Nina Westervelt

Come a beer fan, leave a music fan — or vice-versa — at the BIG Winter Classic! Also check out SOLIDS during the festival.
Photo: Nina Westervelt

CALGARY — Forget summer. Forget sunburns and sunspots. Forget sweaty sleepless nights and unflattering swimming trunks, 2016 is the year Calgary takes back winter and the BIG Winter Classic is leading the way. BeatRoute spoke to Adrian Urlacher, who, when asked about his role with BIG, self-describes as, “I guess I’m the founder?”

BIG came about largely in response to the Stampede, which, while a Calgary institution, only lasts 10 days. “Summertime is full in Calgary,” says Urlacher, “We really wanted to showcase what [Calgary] is like year round.”

But the Winter Classic does not simply replicate the summer festival experience during our city’s coldest months, they are embracing winter to make something thoroughly unique. The crux of the Winter Classic is the two outdoor stages, the legendary rooftop patio of Broken City, and Last Best’s hybrid outdoor area. When asked what the contingency plan is for a blizzard or the typical Calgary winter chill, Urlacher attests, “That’s what we want.” But if things get too chilly, heaters and cover will be provided, BIG has made it the mission of the festival to make it true to the season while still ensuring that “nobody will be cold.”

Besides, how could one be cold thrashing your limbs to the music of bands like SOLIDS and Guantanamo Baywatch? Especially when you have a couple craft brews flowing through your veins. And the beer will be plentiful. The BIG Winter Classic is as much a beer festival as a music festival.

“I’m not really convinced craft beer is really just a summer thing,” Urlacher argues. It’s hard not to believe him as he casually swills Last Best’s Not Your Father’s Lager, a beer whose proceeds are partially donated the United Way, and is labelled specifically as a winter drink. BIG organizers put together a “beer town hall” and curated some of the best breweries from the surrounding area to bring their beers into Broken City and Last Best. Bands will even get their own specific beers, Mounties, SOLIDS, Guantanamo Baywatch among other bands will be tapping them onstage to be served exclusively during the respective sets. BIG wants you to show up a music fan and leave a beer fan, or vice versa, show up a beer fan, and leave mouthing the words to Mounties’ “Tokyo Summer.”

But 2015 is just the beginning, BIG wants to get even bigger. The “long term goal for the festival,” according to Urlacher, is to “develop a full street festival.” So if you leave a BIG believer, you will have even more Winter Classics in your future.

The BIG Winter Classic runs January 28th to 30th at Last Best and Broken City in Calgary.

, , , , , ,

AFFILIATE DISCLOSURE:

BeatRoute.ca is a member of Apple Music's Affiliate Program. This site collects commissions on purchases that our site's readers decide to make from Apple Music/iTunes affiliate embeds and hyperlinks provided in our posts.

Search

BEATROUTE AB E-EDITION

Beatroute AB on Instagram

  • Check out our August 2017 cover featuring Too Many Zoozhellip
  • Michael Kiwanuka at Calgary Folk Fest  jedmund  hellip
  • Lets go!
  • Did you catch oneloveyyc this past Friday? Heres a shothellip
  • Off to a slightly late start here at local510 buthellip
  • Slut Prophet are ringing in a birthday in style herehellip
  • Did you get to see Sam Weber when he camehellip
  • Quick yass for Aiwass Were living our better than besthellip
  • Our own jedmund went to down to Happy Valley tohellip
Ad
Ad