British Columbia

H.E.R. Anonymously Hiding in Plain Site With Optimism

H.E.R. Anonymously Hiding in Plain Site With Optimism

By Jordan Yeager VANCOUVER – Cultivating and maintaining a public persona is a core element of modern life. In an…


Beatroute BC on Instagram

  • VIDEO PREMIERE! Vancouver rock n roll basement dweller Eric Campbellhellip
  • M For Montreal industry panel Views of the six howtomakeitintoronto
  • BeatRoute is excited to announce our 2017 Christmas party thathellip
  • Thanks to director  curator of thepolygongallery Reid Shier forhellip
  • Silicon Valley star TJ Miller is a comedian with somehellip
  • A pioneer in the evolution of electronic music thegrainymustard caughthellip
  • WHY LISA WHY!? Email contestsbeatrouteca for your chance to winhellip
  • Full throttle rock n roll with partnerband at mformontreal2017
  • Had a great time with dearrouge at the JUNO Awardshellip

CUFF presents the chronicles of Joey Skaggs’ career in ‘The Art of the Prank’

Monday 04th, April 2016 / 11:01
By Breanna Whipple

CALGARY — This format in which you’re consuming serves as an exemplary component of iconic media prankster Joey Skaggs’ life mission. For Skaggs, reality became a malleable subject at a very young age. One of Skaggs’ teachers painted the largest picture of all, diminishing each individual to a single molecule in this vast universe. That is when Skaggs changed forever.

Initially pursuing a career in fine art, he found himself bored by the dull process and lack of immediacy. With so much emotional turmoil fuelled by the Vietnam War, Skaggs decided to combine political commentary with art, resulting in a well thought-out protest. Curating a Vietnamese nativity scene, which he and a band of hippies obliterated later by flames, the media twisted the events and spawned a story full of fallacies. This aftermath, like his experience with that teacher so many years ago, worked as a catalyst for self-discovery – he realized that he could use his unique form of art to challenge the system.

Becoming “The Godfather of the Media Hoax” did not occur overnight. It was a lengthy, ingenious process that expanded from the late 1960s continuing to the present day. One of his earliest, most legendary hoaxes began in 1976. Skaggs managed to publish an ad for a dog brothel in the alternative weekly newspaper The Village Voice. Expanding on the fib in the same ways he would for several years to come, he hired actors to play along to receive airtime on various news outlets, in this instance ABC News. Gaining attention from both the APSCA and the Bureau of Animal Affairs, Skaggs was finally moved to reveal the truth in order to avoid a court hearing. Did this stop him from executing episodes of culture jamming? Not a chance in hell.

The Art of the Prank follows “the Godfather of the Media Hoax,” Joey Skaggs.

The Art of the Prank follows “the Godfather of the Media Hoax,” Joey Skaggs.

The Art of the Prank is an aesthetically striking documentary that chronicles Skaggs’ fascinating career as a professional anti-establishment prankster. Having pulled off truly unbelievable stories over a large magnitude of decades, his mission to expose media bias in such a tongue-in-cheek manner is unlike anything that has yet to be offered. Instilling belief of the existence of things such as a celebrity sperm bank auction or a fat squad that chains up refrigerators to impulsive reporters is only the tip of the iceberg of his extensive lists of accomplishments.

Though obviously humourous on the surface, Skaggs’ life mission is also a very important one. Skaggs warns us that we must all be skeptical of the media-dominated world. We are currently in a time where an endless amount of information is a mere click away, allowing irresponsible words to be believed by those who are quick to accept opinion for fact. Skaggs set the groundwork for future generations to continue the art of exposing the bloodhounds of mainstream media. It is all too easy to swallow words and ignore the facts. This film demonstrates the importance of taking risks, specifically opening your eyes and thinking for yourself. Don’t be submissive – question everything.

The Art of the Prank makes its Canadian premiere at the Calgary Underground Film Festival, with two shows scheduled April 16 (at 6:30 p.m.) and April 17 (at 1:30 p.m.).

BeatRoute Magazine April 2016 Alberta print edition cover. Cover art: Suzen Statz; photo by Diane + Mike Photography

BeatRoute Magazine April 2016 Alberta print edition cover.
Cover art: Suzen Statz; photo by Diane + Mike Photography

, , , , , , ,

AFFILIATE DISCLOSURE: is a member of Apple Music's Affiliate Program. This site collects commissions on purchases that our site's readers decide to make from Apple Music/iTunes affiliate embeds and hyperlinks provided in our posts.




Beatroute AB on Instagram

  • hoodjoplin making everyone dance femmewavefest    mgrondinphoto
  • No one does it like sinzereofficial femmewavefest   mgrondinphoto
  • softlions all the way from San Diego for femmewavefest hellip
  • Check out our review of The Alberta Electronic Music Conferencehellip
  • I needed to detach and disconnect and nurture my soulhellip
  • We  slutprophet femmewavefest   mgrondinphoto
  • FRIDAY NOVEMBER 24  Last chance to get loose beforehellip
  • Bunwitch tearing up the Legion femmewavefest   mgrondinphoto
  • Headliner sammusmusic is closing out femmewavefest with a bang! hellip