Video premiere: Girlfriends and Boyfriends – ‘When You Call’

Wednesday 18th, May 2016 / 07:00
By Glenn Alderson

VANCOUVER — Girlfriends and Boyfriends put their texting tendencies aside and set the stage for communication etiquette with the premiere of their new video single “When You Call.”

Deeply rooted in post punk and steeped in new wave tendencies, this fourth visual offering from the trio’s crisp and highly notable LP, Our Garden, was shot by their friend Wayne Moreheart, who has worked with the band on other videos including “Forgiven Lust” since the album’s release in late 2015 on Pop Era Records.

“We both love retro horror and ‘80s pop culture, and Wayne works really well with the band,” frontman and bassist Grant Minor tells BeatRoute. “For this video, we went for a simple narrative and tried to create a sense of anxiety around the source of a mysterious phone call.”

The song itself is about unrequited love and the pursuit of someone who is already in a relationship. This narrative is played out by local music personalities Max Sample of The Ballantynes — playing the part of a “peculiar retro-office-man” trying desperately to find out who is on the other end of the line — and Sarah Graves of High Wasted with a quick cameo as the star-crossed caller.

Photo: Wayne Moreheart

Photo: Wayne Moreheart

“Sometimes you meet a special person and you have undeniable chemistry, but the stars aren’t aligned and you can’t be together,” Minor says. “I’m sure it happens all the time. Maybe this person keeps the iron in the fire, even if they shouldn’t. Maybe they call. Also, I picked ‘call’ as the form of communication because ‘When You Snapchat’ just didn’t have the same ring to it.”

From the first notes of Minor’s dark and brooding bass line that buzzes everything in to fruition, Girlfriends and Boyfriends have provided the perfect antidote to Drake’s infectious “Hotline Bling,” keeping things fresh and relevant for their upcoming Western Canadian jaunt out to the prairies and back. The tour will see the band supporting Calgary’s Ultrviolence for a couple shows in Alberta with additional dates in Kelowna and Nelson.

May 19 – Kelowna @ Fernando’s Pub w/ The Dragstrip Devils
May 20 – Calgary @ Broken City w/ Ultrviolence (album release) and Smoke Eaters
May 21 – Edmonton @ The Sewing Machine Factory w/ Ultrviolence
May 22 – Nelson @ The Royal w/ Meter Bridge and Rainboard

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