By Prachi Kamble
VANCOUVER — FVDED In the Park is fast becoming an iconic part of Vancouver’s summer. We now have our very own music festival that requires no bank-breaking campsites nor taking dry showers for days at a time. You can stay as fresh as a daisy for this one on July 2nd and 3rd. Last year the city couldn’t believe its luck when the festival brought big name headliners like The Weeknd, deadmau5, and Flosstradamus, to Holland Park in Surrey. Last year’s big success has allowed FVDED to come back bigger and bolder this year with more than 38 artists, including electronic giants Jack U, Zedd, RL Grime, Giraffage and Kaytranada, and hip-hop stars Bryson Tiller and Travis Scott. We spoke to Alvaro Prol, the co-founder of the festival and talent buyer for Blueprint, to find out more about Vancouver’s biggest summer party.
So what is the origin story of FVDED? “We had wanted a festival for a long time,” explains Prol. “We wanted something that was urban and in the city, that was accessible in the way Holland Park is. So we first found a home for the idea and that’s how it all came about.” This year the festival has grown to add a third stage and is almost sold out.
FVDED wants to be known for niche music. “Dance music, with a decent amount of hip hop and R&B mixed in, are our foundations,” Prol elaborates. “We like curating contemporary music that falls between R&B and hip hop.” He went on to pick his highlights this year, “We are really excited about Bryson Tiller, Kaytranada, Galantis, and Jack U,” he says. “Gallant is one of my favourite new artists. We also have some great local bands: Pomo, Ekali and Humans. These guys are making noise locally and globally.”
The response to the festival last year was overwhelmingly positive. This year the festival will see its full potential. “Last year people didn’t know what FVDED would feel and look like. They didn’t know what to expect,” observes Prol, ”so when they came they were blown away by the accessibility of the park- it being right at the footsteps of the Skytrain, the beauty and comfort of the venue. It works for the city and people are loving it.”
It took the promotions team almost a year to get the acts together. “There was intense selling and pitching on our part to curate the best line-up and then to match availabilities,” says Prol. “It is a rewarding challenge. Hundreds and hundreds of people are working on the ground and in offices for the festival, from directors, to marketing, construction, security, police.”
Prol described FVDED’s intended vibe as “cool, young, innovative, unique, sustainable, green, and community conscious.” Music festivals have become a defining pillar of youth culture so for Vancouver to invest in its own festival, is the perfect chance for the city to influence the global music scene with its own unique personality and shine.
FVDED In the Park happens this weekend at Holland Park in Surrey, B.C.BC, British Columbia, festival season, FVDED in the Park, Holland Park