BEATROUTE BC E-EDITION

Ad

Beatroute BC on Instagram

  • The way we approached this album is if the worldhellip
  • Just got paid a visit by some nimbusrecording students forhellip
  • Another Easter long weekend gone by means another 5 dayshellip
  • playboicartikicked offseasonsfestlast night at Venue and if this show washellip
  • Nonstop laughs at vantheatresports performance of Western World On nowhellip
  • Ssam is a Korean dish that includes lettuce pork andhellip
  • Celebrating 50 years of Odessey and Oracle The Zombies arehellip
  • Happy 420 fam    Pick up a printhellip
  • We got spooky with The Damned on Saturday night athellip
Ad
Ad
Ad

FVDED In the Park is totally where it’s at this summer

Saturday 02nd, July 2016 / 13:04
By Prachi Kamble
Expanding in size, scope, and magnitude, FVDED in the Park is the first major outdoor festival for Blueprint.

Expanding in size, scope, and magnitude, FVDED in the Park is the first major outdoor festival for Blueprint.

VANCOUVER — FVDED In the Park is fast becoming an iconic part of Vancouver’s summer. We now have our very own music festival that requires no bank-breaking campsites nor taking dry showers for days at a time. You can stay as fresh as a daisy for this one on July 2nd and 3rd. Last year the city couldn’t believe its luck when the festival brought big name headliners like The Weeknd, deadmau5, and Flosstradamus, to Holland Park in Surrey. Last year’s big success has allowed FVDED to come back bigger and bolder this year with more than 38 artists, including electronic giants Jack U, Zedd, RL Grime, Giraffage and Kaytranada, and hip-hop stars Bryson Tiller and Travis Scott. We spoke to Alvaro Prol, the co-founder of the festival and talent buyer for Blueprint, to find out more about Vancouver’s biggest summer party.

So what is the origin story of FVDED? “We had wanted a festival for a long time,” explains Prol. “We wanted something that was urban and in the city, that was accessible in the way Holland Park is. So we first found a home for the idea and that’s how it all came about.” This year the festival has grown to add a third stage and is almost sold out.

FVDED wants to be known for niche music. “Dance music, with a decent amount of hip hop and R&B mixed in, are our foundations,” Prol elaborates. “We like curating contemporary music that falls between R&B and hip hop.” He went on to pick his highlights this year, “We are really excited about Bryson Tiller, Kaytranada, Galantis, and Jack U,” he says. “Gallant is one of my favourite new artists. We also have some great local bands: Pomo, Ekali and Humans. These guys are making noise locally and globally.”

The response to the festival last year was overwhelmingly positive. This year the festival will see its full potential. “Last year people didn’t know what FVDED would feel and look like. They didn’t know what to expect,” observes Prol, ”so when they came they were blown away by the accessibility of the park- it being right at the footsteps of the Skytrain, the beauty and comfort of the venue. It works for the city and people are loving it.”

It took the promotions team almost a year to get the acts together. “There was intense selling and pitching on our part to curate the best line-up and then to match availabilities,” says Prol. “It is a rewarding challenge. Hundreds and hundreds of people are working on the ground and in offices for the festival, from directors, to marketing, construction, security, police.”

Prol described FVDED’s intended vibe as “cool, young, innovative, unique, sustainable, green, and community conscious.” Music festivals have become a defining pillar of youth culture so for Vancouver to invest in its own festival, is the perfect chance for the city to influence the global music scene with its own unique personality and shine.

FVDED In the Park happens this weekend at Holland Park in Surrey, B.C.

, , , ,

AFFILIATE DISCLOSURE:

BeatRoute.ca is a member of Apple Music's Affiliate Program. This site collects commissions on purchases that our site's readers decide to make from Apple Music/iTunes affiliate embeds and hyperlinks provided in our posts.

Search

Ad

BEATROUTE AB E-EDITION

Beatroute AB on Instagram

  • jannarden accepting her induction to the halloffame at cmw2017
  • wolfparade at thegreathall for sirusxm cmw2017
  • 5440 closing the cmw2017 Canadian MusicAnd Broadcasting Industry Awards
  • JUST ANNOUNCED! Vancouvers reigning indie pop prodigies thenewpornographers will behellip
  • Sled Islands second wave lineup announcement is here! Hot damn
  • Cramps vibes and crunchy beach sounds Punk crooners to diehellip
  • Foon Yap beautifully playing at a house show during cmw2017hellip
  • CMW 2017! Taking in the Canadian Music Broadcast Industry Awards!hellip
Ad
Ad