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Field & Social makes salad cool again

By Paris Spence-Lang
Photo: Retrieved from Field & Social Facebook page.

Photo: Retrieved from Field & Social Facebook page.

VANCOUVER — Salad gets a bad rap. Relegated to the side-dish position at most mealtimes, it’s rare a bowl of greens takes center stage. I, for one, have been chastised by my peers for ordering a salad over a burger and fries, and though it will be somewhat satisfying to laud my healthy choices over their early grave, I still wish eating salad was cool. Then I found Field & Social.

Kitty corner to the Holy Rosary Cathedral, the restaurant has fast become a religion for anyone loving fresh and green. It is the Meat & Bread of the salad world (with better music), the food is healthy and delicious, while their assembly line brings it out almost as fast as you can ask for it. All this is couched in a modern space that makes eating salad feel like going to the MoMA.

The brainchild of Stephen Collins, Moe Samieian, and Ali Pejman, the goal of Field & Social is to make healthy eating both convenient and popular. They’ve managed to do this not just with the hordes of health-conscious bikers passing by, but also with legions of suits flocking for lunch. “You have men in business suits sitting next to a group of students sitting next to a group of moms,” says Collins.

This is part of an effort to redefine the salad from a side-player to a front-and-center dish. And it’s working, according to Collins, “Someone said to me, ‘Do you realize 90 per cent of the people in here are men in their 30s?’ That’s not your typical health-food crowd. I had a guy come in and tell me, ‘That’s the first time I’ve ever been full from a salad.’”

That’s because it’s not just health food — it also tastes great. The seasonal menu pulls influences from Mexico, the Middle East, and Japan, as well as hosting classics like Caesars and Cobbs. As much as possible, the ingredients are locally sourced and ordered daily, and even the aprons were made just down the street.

As part of this uber-consciousness, Collins’ wife, Stefenie Milosz, was quick to point out that he is both an enabler and a perfectionist when it comes to food. You can rest assured knowing that, no matter what allergies or intolerances you usually bother waiters with, Collins has your back. “I catered an event where we had — I counted — 51 special dietary preferences,” he says. Milosz smiles. “And he got them all right.”

Field & Social is located at 415 Dunsmuir Street and is open Monday – Friday from 11:00 a.m. – 6:00 p.m.

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