By Coralie Kourany
January 20, 2017
VANCOUVER — Hyphy and the UBC Surf Club partnered up to bring about a collective of artists to mesh of old school hip-hop with a university surf party. The crowd was rowdy and fresh after the holiday season, with enough grit to last until spring.
Blazing local trap and future bass beats from their DJ set were Mikey J Blige from electronic trio I M U R, and Jodye, bumping tracks back to back. The two got together to sync local beats for an enlivened underground party.
The People North West represent a solid crew for Vancouver’s upcoming hip-hop scene with their maturing naiveté and flourishing sounds. They took off a couple years ago in an East Vancouver apartment, and MC Young Budda flows boldly atop some of Blige’s first experimental beats. With musical influences like A Tribe Called Quest and Jurassic 5, this family of lyricists and musicians came together to form a collective of old school hip-hop with a modern west coast soundscape. Their characteristic rhymes deliver a freethinking perspective on society and engagement with their listeners as their verses touch on feminine empowerment, authentic creativity, relationships, spirituality and the healing potential of weed. Although the audibility at the Alexander wasn’t great, they managed to captivate everyone’s attention through their youthful energy and by owning their own individual styles that were both suggestive and mischievous.
The People North West invited guest performer Jenny Lea of I M U R on stage for one of their tracks; the crews have collaborated in the past, and continue to work together to inspire and elevate Vancouver’s underground hip-hop scene. By preserving hip-hop’s classic 808 sound, by developing the roots of its history, they’re at the onset of a prosperous journey!Alexander Gastown, BC, British Columbia, Jodye, Mikey J Blige, The People North West