By Vanessa Tam
In just two short years, the Groundwerk team has been able to accomplish more than most people have in their sophomore year of college.
Founded by Joel Cottingham, Nick Collinet and Steph Parkes back in 2015, Groundwerk was originally created as a safe space for up and coming electronic music producers to share their work with their peers in a listening party format. “I wanted to create an in-person social space that does for producers and new electronic music enthusiasts today what records stores did for DJs ten years ago,” explains Cottingham. “I wanted a place [where we could] let our guard down, be unabashedly excited about music and foster cross-pollination and peer-to-peer mentorships.”
“It’s been interesting to watch these listening parties evolve into so much more than I had first imagined,” adds Parkes. “To see people in our community who hadn’t previously [thought about] making music, or singing, or throwing events, to now doing so after being inspired by their peers at Groundwerk? That alone make this all worth it for me; watching my community evolve into enlightened and creative beings alongside one another.”
Having blown past their first set of goals, one of which included the creation of an in house record label, all within the last couple of years, the now eleven person strong team is looking further into the future towards the next incarnation of their brand. “Now that we have built a really strong and active community, our future goals are to find new ways to continue growing by engaging more of the general public with what we do,” says Collinet. “While our [monthly] meet ups are great, they aren’t for everyone. This is why we are setting our sights high for year three to put on [even] more events in exciting spaces.”
“Going forward I’d like to see artists from our community continue to make [big] strides in their careers,” adds Cottingham. “I’d like to [be hosting] label showcases at [major] festivals by 2018 and would like to work with more already established industry brands and crews. I’d also like to have a brick and mortar [space to call home] by 2019.”
Celebrating their second year on Saturday, May 13th, the team has embarked on one of their most ambitious events yet by including educational daytime programming in addition to their late night party. “I am really looking forward to pushing the boundaries with our two year party,” shares Parkes. “Expect multiple rooms, curated atmospheres, great music from artists in our community, loads of knowledge sharing and learning and a synthesizer petting zoo of course.”
The Groundwerk 2 Year party takes place at VAL with educational daytime programming and an evening party on May 13th.Groundwerk, Groundwerk 2 Year, Joel Cottingham, Nick Collinet, Steph Parkes