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Video Premiere: Sam Tudor – “Truthful”

Thursday 25th, May 2017 / 17:53
By Mat Wilkins

Photo by Pat Valade.

VANCOUVER — Sam Tudor’s single “Truthful” is melancholic, self-reflexive and exceptionally impressionable. The Vancouver songwriter’s latest offering is not only a cleverly written ode to integrity, but one that also happens to be catchy as hell. With a brilliantly haunting chorus “I’m trying to be truthful, I am I am I am” encapsulating and anchoring the song’s main feeling with bullseye accuracy, “Truthful” acts both as an outlet for Tudor’s own uncertainty as an artist and as an anthem for the rest of us who feel similarly. “I’d learned how to be eloquent [in University] but I had felt farther from any self understanding than I ever have been,” says Tudor, describing the piece as his attempt at a “direct line between emotion and song.”

The accompanying video, headed by local director Lucas Hrubizna, shows an adaption of the track’s moral through a day in the life of a man with a distressing secret— literally kept under lock and key. The video is beautifully shot, showing the middle-aged protagonist tending to his yard in hypnotizing slow motion, cut with confusing shots that hint constantly at a sudden surprise ending (which you’ll have to go see for yourself!).

The video, according to Hrubizna, captures the everyday struggle between keeping in line with the demands of society and staying true to oneself. “In a pained effort to maintain his yard, the crushing weight of adulthood comes [crashing] down,” says Hrubizna of the video’s main and only character.
Tudor’s new record Quotidian Dream drops in late June. And if the tracks and videos that go with it are anything like “Truthful,” it will definitely be a release worth looking out for.

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