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H.E.R. Anonymously Hiding in Plain Site With Optimism

By Jordan Yeager VANCOUVER – Cultivating and maintaining a public persona is a core element of modern life. In an…

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Local Music Swimsuit Edition 2017

Monday 10th, July 2017 / 14:16
By Emily Blatta

VANCOUVER – It’s 3 p.m. on an especially cloudy Vancouver day in June and we’ve only just got back from a beer run when emcee Matt Brevner walks up to our East Van photo studio wearing his signature set of gold grills. The young and rising rapper eagerly slips on a pair of baby blue sashimi swim trunks from Gastown’s The Block and takes to the camera as if he were about to perform at the club. Every year we invite a mix of local talent to come out and show off their best body-positive beach vibes. As artists show up, our pristine collection of local and vintage swimwear from local shops gets pilfered, then blown apart.

Throughout the day, bodies are being thrown at the camera and sacrificed in the name of Apollo (by the end of the day, we should at least have some sun). Some artists are down to get sexy and flirty, in both the retro and ironic Sports Illustrated kind of way. A few remain pure and wholesome, like babies at the beach, only if babies played guitars and shredded keyboards in their spare time. Others are animated and vaguely Carnival looking, in a glorious Cirque du Soleil meets the PNE midway kind of way. And the lucky few wearing Charlie & Lee’s silk kimonos? They are indisputably untouchable in their silky other-worldliness, because even the sweatiest of beachgoers look like a goddess in one of those.

When we finally wrap the shoot at the end of the day, everyone returns to their street attire with a newfound pep and sunless glow, like the best spray tans in town. To get any of these fresh summer looks, hit up these local Vancouver hot spots before you hit the beach.

The Block
350 W Cordova St, Vancouver, BC

Still Life
2315 Main St, Vancouver, BC

Charlie & Lee
223 Union St, Vancouver, BC

Nettle’s Tale
1E8, 330 W Cordova St, Vancouver, BC

F as in Frank
2425 Main St, Vancouver, BC

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