By B. Simm
CALGARY – Steve Seibel was “playing scrabble and smoking a joint” with a friend trying to come up with an idea for a festival. They jammed on a few different things, something weird, something different during Stampede that wasn’t full drunk yahoos and crappy country music when suddenly Seibel’s scrabble partner blurted out “an electric rodeo, the electro rodeo!” That was a “wow” moment for Seibel. “I could actually see a barn rise up, a barn stage, a circus tent, and all these possibilities.” The vision stuck with him and when he had the opportunity make it happen, Seibel got in touch with his high school buddy, Alex Carlson and put he plan in motion.
“I knew Alex had been spinning and had a successful career going and approached him with the idea. I also heard that the Legion had an opening with this rave party during Stampede last year that did OK, and thought this was a golden opportunity to advantage of. Alex was on board, the Legion party went off well, but it was a rainy night, so bad that the trains shut down, and that kept the numbers down. It was the worst year in ten years for the Stampede.”
This year, Seibel and Carlson went location hunting and found the barn rising up out of the mist that they wanted. Somewhere just south of the city limits on an acreage whose location won’t be disclosed until a few hours before the party begins, the second annual Electro Rodeo takes place on Saturday, July 15.
“We connected with this art collective called Artical,” says Carlson, “whose goal is to have a skateable art park, and built this giant ramp and half pipe on this old farm. Inside the barn, there’s a custom paneled wooden roof, a custom wood salon, a big wooden stage, stairs leading up to the green room where everything’s all decked out in art. Lots of wild graffiti art.”
In the afternoon there will be food trucks and skaters having fun, in the evening it the party moves into the barn and the Electro Rodeo begins. Seibel expects a “golden sunset with sheer yellow” rays of the vanishing sun to kick things off. It’s a Stampede party without country music.
“Yeah, confirms Carlson who wont be mixing Dolly Parton into disco grooves. “No, nothing like that. I might sample a couple of yee-haws into my set, but I primarily focus on house music and break beats. It’s mostly electronic party music. We brought Marten Horger in from Germany as the headliner. It will be uptempo all night long.”
For more information about the DJ line-up, location and tickets go to electrodeo.comElectro Rodeo, Steve Seibel