By Paul Rodgers
CALGARY – Roberto Villar has been making mid-tempo, futuristic hip-hop styled music under the alias Preacher Please, but he is pressing pause on that this month to focus on a new project, simply named Ting. With this moniker he will return to his roots and make the bass-driven music he’s always wanted to.
“I’m not fully giving up on Preacher Please, I still like to write super flowery tracks that are less on the bass side of it, where as this whole new Ting … Ting is just really sub-driven stuff, dancefloor bass music,” says Villar.
When he first began producing music he was captivated by and drawn towards dubstep, which shepherded him into the world of bass music. As a self-taught music producer he explains that he didn’t feel like his early efforts were good enough. Over time he ventured further into genres like hip-hop and had more fun experimenting with those sounds.
Now that he has learned from those early trials and errors he feels confident enough with his skills that he wants to go back to creating music driven by those earlier influences. He also developed as a producer through his work in the grime music collective Society Black.
“With Society Black that’s where I wanted to go with production, but there was a lot of different tastes in that, so the vision of the sound was similar to what I was going for. Now I’m more focused on Ting, because it’s just me, and I can make all the decisions and the vision [is] a lot clearer.”
The aesthetic for the marketing and design aspect of the music also differs drastically from Preacher Please. That was centered around Kawaii, which exemplifies cuteness in Japanese culture. In contrast, Ting is more robotic and influenced by the new era of jungle and drum and bass, exemplified in the press photos snapped by photographer BEEDEE.
He has an EP ready to unveil and a single that will be released on Calgary-based Noctilux Collective. The progression he has made as an artist is immediately evident; the music is cutting edge: experimental and complex enough to be impressive while still being definitely danceable. Akin to the sounds of artists like Shades and Ivy Lab who have been dominating festivals around the world in the past couple of years.
With the confidence in the bold new aesthetic and sonic approach he has found, and a carefully calculated marketing strategy, Ting seeks to find new audiences and is sure to do so in the immediate future.
See Preacher Please’s final show (at least for now) August 17 at the HiFi (Calgary). Watch for Ting material in the near future.BEEDEE, HiFi, hip hop, Preacher Please, Ting