British Columbia

Enter Shikari Live at the Imperial

Enter Shikari Live at the Imperial

By Brendan Lee Imperial Friday, February 16th, 2018 VANCOUVER – Reaching peak velocity on the end of their first Canadian…


Beatroute BC on Instagram

  • Rise  Shine Music Seminar is an event to showcasehellip
  • Dan Starlings experimental film The Chorus provides a fresh takehellip
  • BeatRoute has a weekly podcast on saveonradio every Monday fromhellip
  • devhynes is one of the many incredible headliners set tohellip
  • ExOzzy Osbourne guitarist and Black Label Society frontman Zakk Wyldehellip
  • Noble Oak is taking the Rhodes less travelled Check outhellip
  • Welsh pop punk outfit Neck Deep are playing at voguetheatrehellip
  • Already backed by a considerable YouTube following for her ukelelehellip
  • entershikari are bona fide masters of versatility with a genreblendinghellip

JAY-Z – 4:44 

Tuesday 15th, August 2017 / 16:09


By Paul McAleer

Roc Nation  

JAY-Z announced 4:44 with clarification on how his rapper alias is stylised, but by the end of the opening track, it is clear this new album is about dissecting what the name represents. The name has brought him unparalleled success and, at times, misfortune. 4:44 is a study of what makes JAY-Z one of rap’s legendary figures, but it is perhaps the first album told through the perspective of Shawn Carter, a human no different from the rest of us. It is everything Magna Carta Holy Grail is not, producing some of the best material in his vast discography.  

At first, the conversational style of rapping on this album seems like a questionable choice for someone who gave us classics like “Dead Presidents” and “Empire State of Mind,” but after a few listens everything clicks. No I.D. handles production duties, providing Carter with the soulful backdrop he needs at this point in his career. There are no forced attempts of trying to copy the trap-infused hip-hop dominating radio waves, opting for timeless samples and originality instead. 

Lyrically, JAY-Z seasons his rhymes with fresh references of events that occurred a few days before the album dropped. Whether he recorded this whole thing recently, or if it was only a few bars, is irrelevant because the quality speaks for itself. 4:44 deals with themes of betrayal, family, lust and, of course, wealth, but this time around it feels genuine. Every song delivers an important message that doesn’t diminish in value with each consecutive listen. Killing JAY-Z might be the smartest business move Shawn Carter has made in recent memory, paving the way for many more to come. After all, he’s not a businessman, he’s a business, man.

, , ,

AFFILIATE DISCLOSURE: is a member of Apple Music's Affiliate Program. This site collects commissions on purchases that our site's readers decide to make from Apple Music/iTunes affiliate embeds and hyperlinks provided in our posts.




Beatroute AB on Instagram

  • Sup? Feel like going to a party? Heard there willhellip
  • This is just the first wave people Over 200 morehellip
  • February 2018 issue out now  This month features Amythysthellip
  • What we want to create is the notion that yourehellip
  • NorthernCree are the worlds premier powwow round dance drum andhellip
  • I Am The Mountain are set to release something soulfulhellip
  • Record review On songs like the opener Doghead brittle guitarhellip
  • Video premiere alert! Erin Kay debuts Holding You Tonight exclusivelyhellip
  • Cartel Madras is playing the first ever hiphop set tohellip