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Smol: Music, Charity, Legal Weed and Doyunicorns

Tuesday 22nd, August 2017 / 13:25


By Paul Rodgers

Smol is committed to throwing love around like confetti
Photo by Michael Benz

CALGARY – Adam Blanchard has been making music under various aliases in Calgary for roughly the past eight years. Initially as one half of d’n’b duo Carbon Copy, then a more worldly, experimental project dubbed AdamAllDay, and now as Smol. At the start of 2017 he launched a new label called doyu, initially just as a means to release the music he felt didn’t fit anywhere else, but has since grown into a vessel through which to actualize deeper goals and aspirations.

“Essentially too I created the network community to bring people together, it’s king of one of my main messages it’s something I say a lot is bring people together,” explains Blanchard. “Another thing that I think represents doyu is throw love around like it’s confetti — I say that a lot and I really believe in it.”

He says that while he is still working to perfectly define it, he wants to use it to do a variety of charitable works around the city, and to donate percentages of all proceeds made from selling music, clothing and tickets towards charity.

Another thing he hopes to do with doyu is to put on shows that go above and beyond what people expect at a conventional party.

“I got a lot of inspiration from Cirque de la Nuit (a Calgary artist/performer collective) and how they transform the club and it’s not just your average show it’s something super special it’s a night that’s totally unforgettable.”

Blanchard, who is also an adept chef, has a vision of playing at a festival and having the music being only one component of a larger whole that is comprised of getting guests stoned (once weed is legalized) and food and drinks distributed by the doyunicorns, “essentially babes in unicorn masks, guys and girls passing out the food to our stoned and mildly drunk audience.”

Blanchard says that Smol was conceived as a reaction to a negative cycle he found himself in while producing as his previous alias; not sharing other’s music, replicating other’s sounds in order to make his own sound such a way that would make it sell, and not fully engaging in the music community.”

“I ended up finding it took the heart and soul right out of the project and I was like super depressed … I was just in a weird space in my life.”

He says that the depression coupled with anxiety and ADD he was dealing with cumulated to the point that he didn’t want to make music any more. Rather than starting to take meds, he just consumed his life with things he enjoyed doing, like making music and developing this collective.

“It gives you hope and purpose and you feel like you’re doing something instead of like sitting around not getting anything done and feeling crappy about not getting anything done.”

Through this new venture Blanchard has gone dug himself out of that negative headspace and is dead-set on achieving his loftiest ambitions and fantasies.

Watch for doyu events and Smol releases set to drop this month.

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