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By Jordan Yeager VANCOUVER – Cultivating and maintaining a public persona is a core element of modern life. In an…

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Milo – Who Told You to Think??!!?!?!?! 

Sunday 10th, September 2017 / 14:00

 

By Cole Parker

Ruby Yacht / The Order Label  

Milo (née Roy Ferreira) has been a bubbling name in the art rap scene for a while. Formerly of the now defunct Hellfyre Club, the Wisconsin-bred rapper learned the ropes from artists like Busdriver (who guests with a freestyle), Nocando and Open Mike Eagle.  

Following up 2015’s very solid So The Flies Don’t Come is Milo’s latest release, the exceptionally punctuated Who Told You to Think​?​?​!​!​?​!​?​!​?​!. It’s by far his most cohesive work yet, starting life as a cloudy, jazzy beat tape reminiscent of Madlib. It’s a new approach for Milo, considering he’s most known for his Wikipedia-required reference-heavy verses. Like he says on track “the young man has a point (nurture),” his vocabulary pays his rent. 

That vocabulary consists of references to beat poets, role playing games, cartoons, philosophy, and everything in between. He uses these to comment on the state of rap, love, society or mortality. A lesser artist, including the Milo of the past, may have struggled to pull these seemingly disparate ideas together into a structured whole, but Who Told You To Think??!!?!?!?! marks a definite evolution for him, one which serves as a frequent source of pride for him on the record. 

And he should be proud. Who Told You To Think??!!?!?!?! is the beautiful and flowing piece of artistry that we’ve all been waiting for.

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