BEATROUTE BC E-EDITION

British Columbia

Recent
Enter Shikari Live at the Imperial

Enter Shikari Live at the Imperial

By Brendan Lee Imperial Friday, February 16th, 2018 VANCOUVER – Reaching peak velocity on the end of their first Canadian…

,
Ad

Beatroute BC on Instagram

  • Welsh pop punk outfit Neck Deep are playing at voguetheatrehellip
  • devhynes is one of the many incredible headliners set tohellip
  • entershikari are bona fide masters of versatility with a genreblendinghellip
  • Already backed by a considerable YouTube following for her ukelelehellip
  • Dan Starlings experimental film The Chorus provides a fresh takehellip
  • BeatRoute has a weekly podcast on saveonradio every Monday fromhellip
  • Noble Oak is taking the Rhodes less travelled Check outhellip
  • Rise  Shine Music Seminar is an event to showcasehellip
  • ExOzzy Osbourne guitarist and Black Label Society frontman Zakk Wyldehellip
Ad
Ad
Ad

VIDEO PREMIERE: Winona Forever – “Heads or Tails”

Friday 19th, January 2018 / 11:14
by Lauren Donnelly

VANCOUVER – It’s hip, it’s laid-back, it’s so aesthetically pleasing it feels like something Wes Anderson could get behind. Self-described crewneck enthusiasts Winona Forever are dropping their new single “Heads or Tails” and premiering its video at the same time. BeatRoute talked tunes and tape with bandmates Rowan Webster-Shaw, Ben Robertson, Alexander Bingham and Isaiah Dobbs in an exclusive first look.

Maestro director Lester Lyons-Hookham brings his signature polish to the project. Working with the director — his previous work includes videos for Peach Pit and the Jins — left Winona Forever feeling starry-eyed. “Lester took such a thorough approach to the visual execution which was really nice,” says the band. “When we got to all hang out in our basement and capture that energy of us playing it together it felt really rewarding.”

The process wasn’t all roses though, “The hardest shot to get was the spinning band overhead shot in our basement,” the band confesses. “While it looks pretty in the video, we had to rush to set up and tear down that room because our basement had started flooding that week.”

You’d never know it. The song oozes reverie with lyrics “is this for real? No heads or tails? I’m head over heels.” Its dizzying love lorn perspective is captured with fluid takes and snapshots of west coast hipster life. A recurring theme of being left spinning is communicated through circular imagery. So the overhead shot circling the band mimics the vinyl in the corner, which mirrors the architecture, which reappears in the measuring tape and…well, see how many more circles you spot.

Lyons-Hookham’s cinematography is on point with rhythmic cuts that punch up the dreamy vocals. Vocalist Ben Robertson conjures up early Ben Folds Five tone at moments. The jazz-loungey melody is underscored with bright horns and cheeky guitar chord bends.

Want more “Buddy Holly” geek-chic from Winona Forever? “We have a handful of songs next in line to be finished after ‘Heads or Tails,’” says the band. “There should be new material by summer!”

In the meantime, check out the music video release party tonight at Club Sofa. The band promises “Dancing! Hydration! Merch! Visuals!” and a guest set by local wunderkinds, Schwey.

Be there or be square — it’s Winona Forever’s music video release party TONIGHT at 8 p.m. with special guests Schwey at 333 Clark Drive.

AFFILIATE DISCLOSURE:

BeatRoute.ca is a member of Apple Music's Affiliate Program. This site collects commissions on purchases that our site's readers decide to make from Apple Music/iTunes affiliate embeds and hyperlinks provided in our posts.

Search

BEATROUTE AB E-EDITION

Alberta

Recent
FRIGS – Basic Behaviour 

FRIGS – Basic Behaviour 

  By Jamie McNamara   Arts & Crafts  Even when they were still Dirty Frigs, Toronto quartet FRIGS stood out amongst…

, ,
Ad

Beatroute AB on Instagram

  • I Am The Mountain are set to release something soulfulhellip
  • This is just the first wave people Over 200 morehellip
  • Video premiere alert! Erin Kay debuts Holding You Tonight exclusivelyhellip
  • Sup? Feel like going to a party? Heard there willhellip
  • February 2018 issue out now  This month features Amythysthellip
  • Cartel Madras is playing the first ever hiphop set tohellip
  • NorthernCree are the worlds premier powwow round dance drum andhellip
  • What we want to create is the notion that yourehellip
  • Win tickets to see Jenn Grant live at the Theatrehellip
Ad
Ad