By Liam Prost
CALGARY – Have you ever wanted to see Edmonton indie-rockers Scenic Route to Alaska get the crap beaten out of them in the wrestling ring? BeatRoute has your back! We are pleased to premiere the video for “How it Feels” from their upcoming full length, Tough Luck.
The power trio have been close friends since childhood, and have been pushing hard on the Scenic Route to Alaska project hard. This new release marks their fourth since 2010, and the follow up to 2016’s 4-time WCMA award winning Long Walk Home.
Tough Luck is a polished collection of power pop anthems, informed by the tenuous position of being young and optimistic, but also riddled with self-doubt. “How it Feels” is a sturdy rocker about how new and unique each hurt in your life can be, even when they become commonplace in your life. It’s ultimately optimistic, and the video is the same, culminating in the three skinny Edmontonians, clad in sparkly blue wrestling uniforms, teaming up on a pretty hefty tattooed fighter, and winning.
Scenic Route to Alaska’s new record, Tough Luck, will be available March 9th, 2018. The trio performs April 6 at The Den (Calgary) and April 7 at the Starlite Room (Edmonton).How it Feels, Scenic Route to Alaska, Starlite Room, The Den, Video Premiere