Are Award Shows Still Relevant in 2018?

Monday 19th, March 2018 / 07:00
by Jeevin Johal

VANCOUVER – Frank Ocean eschewed the importance of the Grammys. The Oscars have been called out for lack of diversity. But what about celebrating and recognizing great, deserving art? Shining light on underrepresented genres? BeatRoute asked a few local artists and members of the industry their thoughts on the topic.

KENNY COOK, LEAD SINGER/GUITARIST, ANCIIENTS

“To some people, I think. It’s not typically, most of the time, covering the music I enjoy the most [laughs]. But, yeah, people enjoy watching them to get hip to the newest thing, I guess. I’m sure [our category] is one they don’t even announce, like ‘Best Infomercial Music Award.’”

LORRAINE POND, CHILDREN’S ARTIST, BOBS AND LOLO

“Well, it’s an interesting question coming from the Kid’s Category because, in this case, this is really our one opportunity to engage with the music industry. So, for us, the award shows are relevant because it’s an opportunity to be a part of the greater music community.”

LOUISE BURNS, SINGER/SONGWRITER

Photo by Vanessa Heins

“Award shows, more often than not, have been a place where the patriarchy goes to give themselves a boozy pat on the back. I sense a disturbance in this trend and am looking forward to seeing what the future holds.”

ROB STEWART, MANAGING DIRECTOR, SUNA ENTERTAINMENT GROUP

Photo by Rob Stewart

“They are typically run by out-of-touch industry elites. The entertainment industry has become a decadent, closed off, private club where your fee for entry is assimilation into the homogenous sounds and stories that popular culture demands. New and exciting artists are largely ignored. In order for award shows to be truly relevant, money, power and politics would need to be taken out of the mix.”