by Christina Zimmer
VANCOUVER – After having seen Cherry Glazerr perform in all their unruly and captivating loudness last year, I was surprised to hear a rather soft-spoken voice on the phone calling from Los Angeles. 21-year-old frontwoman Clementine Creevy, or Clem in short, is a force of nature on stage, yet her voice can alter from high-pitched and forceful screams to the almost innocent-sounding, wispy chant that is predominant in the band’s new single, “Juicy Socks.” The dreamy song with a catchy and melodic refrain was released just ahead of the band’s performance at this year’s Coachella festival in April.
Since the singer, songwriter and guitarist single-handedly founded the band in 2013, Cherry Glazerr’s sound has evolved from lo-fi, garage rock songs such as “Haxel Princess” from their namesake first full-length album (2014) to the more complex songs of the 2017 album Apocalipstick. The psychedelic and synthesizer-heavy “Told You I’d be with the Guys” was the first release from this record and in it, Creevy vocalizes her feeling the need to unite with other women to combat sexism. In contrast to this, the recently released single is “exclusively an anti-Trump song,” according to the lead singer, making clear at whom the opening verse “I don’t want nobody hurt – but I made an exception with him” is directed.
When asked how “Juicy Socks” differs from the last album, the singer says she does not feel it’s very dissimilar at all. “I know that I’ve inherently grown as a songwriter but as far as the intent behind the music goes, I’ve always been political and I’ve always been writing songs about feeling like I need to get past something within myself in order to speak.” Cherry Glazerr is currently recording a new album in LA but the singer remains secretive about the release date and theme of this new record. “You’ll find out”, she says light-heartedly while giving out a cheerful giggle that makes her sound even younger than she is.
One thing she is willing to share is that the band took a different technical approach to recording their next album. Diversity has always been key for Creevy, who wrote her first song aged five and picked up the guitar when she was eleven: “My mum played me a lot of music growing up and you know, I grew up in the early 2000s where I had access to pretty much all the music I could possibly get my hands on, which is in a way I think what influences my style.” Punk and garage rock, as well as listening to bands such as the Melvins, inspired the songwriter to set up her own band. “The way I saw punk was this invigorating way of making music and making art, so I was really attracted to that. It suited my aggressiveness and my ‘angstiness.’”
For their upcoming tour dates, Creevy has promised to introduce a handful of the new songs, which she says are her “favorite parts of the set.” Once the new record is out, the band plans extensive touring according to the frontwoman: “If it was up to me I would go everywhere all the time – I’m such a road dog. But unfortunately our booking agents and managers don’t think that it’s best idea for our mental health and I think they’re probably right.”
Cherry Glazerr perform at the Imperial (Vancouver) on June 24.