By Kim Jev
Leave it to an unstoppable force like Donald Glover to use Coachella 2019 for the grand unveiling of his latest partnership with adidas Originals.
A small number of lucky music fans at the desert valley music festival were surprised when an AirDrop request appeared on their smartphones, asking to accept a photo from an account claiming to be Glover. Those brave enough to accept the random offer were awarded a free pair of shoes.
Donald Glover Presents is the creative partnership between the multi-talented artist and iconic sportswear brand. Since their unveiling, word has spread about this collection of sneakers as a symbol of life’s experiences, where product and vision collide. These visions are mirrored through a series of short films starring Glover and award-winning actress, comedian and executive producer Mo’Nique .
“Rich is a concept,” says Glover. “With this project, I wanted to encourage people to think about how their stories can be told on their feet.”
Donald Glover Presents reimagines three classic adidas styles — the Nizza, the Continental 80 and the Lacombe — in subtle, tone-on-tone white canvas. Inspired by subtle imperfections, the trio focuses on the personal narrative that a worn-in sneaker holds a wealth of experiences moulded and crafted by the steps you take.
“We drove the aesthetic of this collection based on adidas’ rich history in classic sneakers and Glover’s philosophy of understated points of interest and appreciation for how shoes evolve with wear, expressing more personality over time,” says Chris Law, senior design director.
The Nizza DG
Debuting in the 70s, the Nizza’s hardwood-inspired style are designed for everyday wear. Considered to be the retro B-ballers choice, they are perfect for knocking about and working things out in.
The Continental 80 DG
With accents straight from the archives, the Continental 80 pays straight homage to the early 80s court designs, showing off a swooping stripe and retro-style logo window next to the laces. These throwbacks re-up the split rubber cup sole and are even lined with French Terry to seal the classic deal.
The Lacombe DG
Designed for the streets with tailored court style, the Lacombe DGs are inspired by the vintage Newcombe shoes. Classic tennis style, these kicks take back the court and throw preppy out the window.