By Kathryn Helmore
A rock and roll clothing brand with music on their minds, 18 Waits was inspired by a late night stroll through the rainy streets of New York while founder and designer Dan Torjman wandered the Lower East Side listening to — you guessed it — Tom Waits.
“It was a light bulb moment,” says Torjman. “Eighteen has always been my lucky number. 18 Waits also sounds good, looks good and is an homage to Tom.”
With a dog named Alice Cooper, Torjman has been a music junkie his whole life. A Canadian company with national distribution, 18 Waits outfits us to keep rock and roll amplified on the forefront of our daily lives.
Proving fashion is the extension of identity and life-long addictions, their summer t-shirt collection features some of Torjman’s favourite musical icons.
Simple cotton acts as a canvas for artistic renderings of musical monarchs Willie Nelson, Keith Richards and Bob Dylan.
The brand is also teaming up with Toronto artist Hieram on June 20 to celebrate all things David Bowie with a gallery-style show at their flagship store featuring eight raw denim jackets, each with iconic Bowie imagery painted on the back.
“Not only are Nelson, Richards, Dylan and Bowie musically great,” says Torjman. “They paved their own way. They said ‘fuck it’ and didn’t hesitate or look back. Regardless of the fact that one is a spaceman and one a grass smoking Texan, they followed the same ethos.”
You can find 18 Waits at Brooklyn Clothing in Vancouver (418 Davie St.) and Calgary (1211 Kensington Rd. NW) and online at 18waits.com