The music community on Vancouver Island has a bright new future to look forward to after a recent acquisition by national entertainment company, The MRG Group.
Atomique Productions, Victoria, BC’s longest running independent concert promotion and production company, announced today they have joined forces with The MRG Group, giving the West Coast music community a new lease on life, including the return of Rifflandia Music and Arts Festival in 2020.
“We are excited to work with The MRG Group to continue to bring world class concerts and events to Victoria and Vancouver Island,” said Atomique’s co-founder, Nick Blasko in a press release announcing the merger.
The MRG Group also announced their purchase of The Capital Ballroom, a 575 capacity concert hall in Victoria, BC. This is their first venue on Vancouver Island, joining a collection of premiere live venues across the country, including the Biltmore Cabaret, the Imperial and the Vogue Theatre in Vancouver, Winnipeg’s The Garrick and Adelaide Hall in Toronto.
“My colleagues and I have a lot of respect for Nick, Dimitri and their team,” said Matt Gibbons, President of The MRG Group. “We are excited to use our national presence to bring more experiences to Vancouver Island and build on the history and commitment to concerts and events that Atomique has cultivated on Vancouver Island.”
While Rifflandia had announced their plans to take 2019 off to regroup, music fans can look forward to thoughtful and diverse music programming throughout the year at the Capital Ballroom and the return of the multi-day, multi-venue arts festival next year.
The MRG Group will be presenting Westward Festival in Vancouver September 12 to 15 at various venues throughout the city. Headliners include Joji, The Paper Kites, Black Mountain, Leikeli47 and more. For more information, visit them online here.
Atomique, The Capital Ballroom, The MRG Group