When you’re in the music business, sometimes you wake up in a pile of your own bandmates in the back of a van on the shoulder of an Ontario highway. Other times, you wake up mid-continent tour to find out your band’s new single hit number one on the iHeart Radio charts. The latter was true this morning for Eric Cannata of Young the Giantfame – but, as he’ll tell you, this machine took 15 years to oil. Cannata and his bandmates have been at it since they were in high school, even going so far as to live together under the same roof at one point to add a different element of cohesion to their sound.
“Everything has just gotten easier in regards to our experience together,” says Cannata. “We’ve all found our roles and our individual strengths. We’ve figured out how to write efficiently, move our egos aside and push each other forward without driving each other crazy. It’s a constant learning experience – on this last album, Mirror Master,we definitely opened the floodgates to collaboration and trying out different production styles.”
If there’s one thing their October release lacks, it’s ego. Mirror Master was a response to the environment. Now that these five artists have found room for themselves in the music business, they jumped at the opportunity to reflect on self-exploration, self-discovery, and the emotions that surround both. Relativity is a hot commodity throughout their fourth studio LP. On reality, Cannata says we all look to escape every now and then.
“We are constantly distracting ourselves with people, social media, alcohol, video games – anything to take us away from reality,” he says. “You look at those dark things and really start to understand your own reflection you’re putting out into the world.”
Mirror Master features electric tracks like “Simplified,” which explores the relationship between our perception of the world and the objective, and the unapologetically atmospheric and poignant “Darkest Shade of Blue,” which fits well as an ode to some of the anxieties we face as humans on this lovely planet. The album is a substantiation of musical evolution, an anthem for its time, and a cultivation of truth in a highly-saturated indie-pop market. If you’re into feeling some feels while working through a sweat-session, dancing uncontrollably while cooking, or just cheering yourself up after purchasing a $6 coffee, throw on Mirror Master and give it a listen from start to finish.