Kanye West always knows how to create a buzz with his merch—look no further than his Yeezus pop-ups or oft-imitated Pablo script tees as proof—and his latest drop to support his new album, Jesus Is King, is no exception.
Mr. West has tapped noted creative crew AWGE (known for their work with A$AP Rocky, Ferg and the rest of the Mob) and trending brand Cactus Plant Flea Market (most recently noted for a high profile collaboration with Nike) to assist with the merch designs, and if you’ve ever wanted clothing that combines spirituality, religion, rap and Chick-fil-A, then look no further.
The pieces highlight AWGE and CPFM’s distinct styles and are painted in bright colours, biblical verses and album quotes such as “that’s on God!” from the track of the same name, and a white T-shirt that nods to the Chick-fil-A tribute “Closed On Sunday.” You may also recognize the oval shapes as a nod to artist James Turrell, who is said to be a big inspiration for the album’s accompanying IMAX film.
The merch drop is live now on Kanye’s siteand judging by the countdown timers that accompany each piece, will only be available for purchase for today only. Check out some of the pieces below and then head on over to cop because there’s only 11 hours left (at press time).