Here’s Your First Look at Beyoncé’s IVY PARK x adidas Collaboration

Earlier this year, Beyoncé announced that her IVY PARK label would be teaming up with sportswear giant adidas to produce a collaborative collection, and now we finally have a release date. Mark your calendars for January 18, when the collection of unisex pieces—that include apparel, accessories and footwear—will release to the public.

Queen B reveals pieces from the collection in the January issue of Elle, and also participated in a fun interview consisting of questions submitted by fans where she reveals more details of the range. “It incorporates my personal style and expands that to include something for everyone. I love experimenting with fashion, mixing high and low, sportswear with couture, even masculine and feminine,” she says of the collection, before adding “I focused on designing a unisex collection of footwear and apparel because I saw so many men in IVY PARK. The way they have embraced the brand is an unexpected gift. I appreciate the beauty of gender-neutral clothing and breaking the so-called fashion rules. I took a chance on myself when I bought my company back. We all have the confidence in us to take chances and bet on ourselves.

This collection will also mark the first time that IVY PARK has offered footwear. According to Elle, Beyoncé hand-selected her favourite adidas footwear models and updated them with colour choices and details that reflect the overall aesthetic of the collection.

Take a look at some of the pieces below which have been revealed via Beyoncé and Elle‘s Instagram pages, and mark your calendars for January 18.

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