If you’ve been feeling something simmering just below the surface of Vancouver’s local music scene, now may be the time it bubbles into plain sight. Incredible musicians are florid on the west coast, yet without a justified platform they sometimes risk flying under the radar.
The ELEVATE Music Project is the brainchild of The MRG Group. Sensing opportunity amidst the slow touring season, Adam Vickers and Angela Howells of the ELEVATE team explain that the intent behind the venture is to give Vancouver musicians elbow room in the performance sphere—and a shot at career-changing prizes and opportunities.
After 24 bands and artists showcased their musical dexterity over four nights of preliminary rounds in November and December, the selected semi-finalists are now up to plate. On January 11, a genre-diverse cast of six local acts hit the stage at the Imperial for ELEVATE’s semi-finals.
Revel in Noble Son’s quirky charm, The Broken Islands’ post-rock chutzpah, Strange Breed’s riot grrl attitude, the groovy beats of The Lunchtime Band, Michaela Slinger’s angelic vocals, and the youthful energy of Cam Blake.
Special guest judge Dan Mangan will preside amongst a panel of industry professionals who will choose three finalists to move on to ELEVATE’s last hurrah for the grand prize on January 24. Be a part of the experience that celebrates Vancouver’s burgeoning talent and put the fun back in no-fun city.